Shimano has announced the signing of one of the UK’s most respected all-round match anglers, with Paul Holland officially joining the Team Shimano Aero lineup.
The news was revealed earlier today via social media. Shimano describing Paul as a “passionate and well-respected match angler, dedicated angling coach, and the founder of Match Focus.” The company praised his values and outlook, saying they “match perfectly with our goals and portfolio.”
Paul, who has built a strong following thanks to his coaching work, tactical insight and consistent results across both commercial and natural venues, shared his excitement online.
Absolutely honoured to be able to say I’ve signed for Shimano! Really looking forward to the future!
Shimano confirmed that fans can expect to see much more of Paul in the near future. On bothhis own Match Focus platforms and Shimano’s official channels in the coming months.
This move brings Paul together with one of the biggest names in fishing. It also marks another step in Shimano’s drive to grow its presence in UK match angling. Paul is known for his precision, professionalism, and passion for the sport. He looks set to play a key role in promoting and developing the Shimano Aero range.



