Mainline Match has announced a new sponsorship deal with Grant Albutt and the well-known Moorlands Farm Fishery in Worcestershire. The move sees Mainline become the official bait partner for both the angler and the venue. Grant and Moorlands Farm had previously been sponsored by Dynamite Baits. At the time of writing, the Moorlands website still shows those logos, this latest development suggests that partnership has now come to an end.

Grant Albutt’s Ongoing Moorlands Farm Fishery Project

Grant Albutt is one of the most recognisable names in UK match fishing. With titles like the UK Championship and Parkdean Masters under his belt, he’s now channelling much of his time and energy into Moorlands Farm, which he took over a few years ago. Since then, the venue has undergone a steady transformation. He’s reworked the banks and pegs, improved water quality, introduced new fish stocks, and generally brought the place back to life. Those efforts were recognised last year when Moorlands won Commercial Fishery of the Year 2023 at the National Angling Awards.

A Closer Look at Moorlands Farm Fishery

Situated between Kidderminster and Worcester, Moorlands Farm covers 16 acres and includes six lakes with over 180 pegs. The fishery has become a regular stop for club bookings, open matches and casual day tickets.

Alongside the angling, the venue features:

• The Little Muntjac Café and Bully’s Bar, run by Grant’s wife Nicola
• An on-site tackle shop stocking brands like Drennan, Guru and now Mainline Match
• Regular open matches and a busy summer calendar

Grant’s aim has always been to restore the feel and reputation of the venue’s early years, when Moorlands was regarded as one of the top commercials in the country.

Mainline Match Steps In

In their announcement, Mainline described themselves as “super excited” to be supporting both Grant and the fishery. The brand already has a strong following among match anglers, and this new link-up gives them an even greater presence on the commercial scene. It’s not just a personal sponsorship either. Moorlands Farm itself will now carry Mainline branding, and anglers can expect to see their products around the venue.

To mark the occasion, Mainline Match released a video featuring Grant Albutt at Moorlands Farm.