Daiwa

Daiwa Sports Ltd is the UK division of the globally renowned Daiwa brand, a leader in fishing tackle innovation since its inception in Japan during the 1950s. Originally established as a reel manufacturer, Daiwa has evolved into a comprehensive fishing tackle company, serving anglers worldwide across various disciplines.With manufacturing facilities in Japan, the UK, and other parts of the Far East, Daiwa is committed to producing high-quality fishing equipment. The company's UK operations focus on developing and distributing a wide range of products, including rods, reels, luggage, accessories, and apparel, all designed with cutting-edge technology and meticulous craftsmanship.Daiwa's dedication to innovation and quality has resulted in numerous industry-standard features and materials that have significantly influenced modern fishing tackle design. The brand's continuous pursuit of excellence ensures that anglers receive reliable and performance-driven equipment for their fishing endeavors.