Guru has just announced one of its biggest launches of the year. The July 2025 release includes a wide mix of new gear for all types of anglers. Whether you fish commercials or natural venues, there’s something here for you. Expect new pole floats, whips, landing nets, rods, holdalls, caps and sunglasses. All items are due to arrive in Guru stockists next week.
Standout products include the new Aventus 10m Margin Pole, the Fusion 4 Rod Plus Holdall, and a full range of natural venue floats. The new floats are designed for species like roach, bleak and skimmers, making them ideal for rivers, canals, and silverfish work. Whether you’re upgrading your commercial kit for summer or gearing up for winter leagues, there’s something here for every style of angling.
You’ll find prices, images, specs and key features for every item below. Or scroll to your chosen product using the quick links:
🔗 Fusion 4 Rod Plus Holdall | Aventus Margin Pole | Aventus Whips | Aventus Bolo Rod | Natural Pole Floats | Landing Nets | Float Rod and Reel Combo | Hats | Sunglasses
Guru July 2025 Product Launch
Guru – Fusion 4 Rod Plus Holdall
Product Overview:
Guru Fusion Rod Holdalls, top and tail storage for complete rod outfits. The new 4 Plus Holdall has two individual zipped compartments, storing a pair or rods in each. With padded internal dividers keeping each outfit separated and preventing any knocking together in transit. With two additional zipped storage pockets for bankware and accessories. There’s also a pocket and strap externally to locate brolly.
Product Feature:
- Designed to carry multiple rods and reels
- Padded dividers
- External pockets
- Heavy duty zips
- Padded carry straps
RRP: £119.99

Guru – Aventus Zero 600 Margin 10.0m Pole Pack
Product Overview:
The Aventus 10.0m Margin pole sets a new benchmark in margin pole fishing. Developed for anglers that demands strength, precision, and performance. Designed using high quality materials and meticulous engineering, this 10.0-metre pole is tailored for handling hard-fighting fish at close quarters, without compromising on balance or responsiveness.
At its core is the advanced Zero 600 Tensile Carbon Construction, delivering exceptional rigidity and resilience while keeping overall weight to a minimum. This high-strength carbon not only ensures durability when targeting powerful margin species but also maintains the refined responsiveness required for delicate rig presentation.
The Ultra-Fast Tapered design enhances the poles stiffness and power, giving anglers ultimate control and reliability when fighting powerful fish. Featuring Performance Point Aligners on each section, ensuring the poles spine is perfectly aligned. Delivering optimum stiffness, balance and pole performance.
The Super Glide Matt Paint Finish on the main two sections deliver super smooth performance, even with wet or sticky hands. The Friction Free Matt Tape Finish on the thinner sections allows for seamless movement across your hands or rollers, ensuring smooth operation and control.
The Rigid Joint System has been precision-engineered to reduce flex and maintain a strong connection between sections, giving anglers confidence when shipping in and out quickly and playing fish.
To ensure complete accuracy and performance, the Aventus 10.0m Margin Pole is supplied with a specially designed True Extension, engineered to take the pole to a genuine, measured 10.0 metres. Delivering a true fishing length without compromising on stiffness, balance, or control. Manufactured using the same high quality Zero 600 Tensile Carbon found throughout the main pole, the True Extension maintains structural integrity and responsiveness, ensuring that performance is consistent throughout the whole pole. The True Extension is fitted with EVA cones at both the top and bottom, providing enhanced durability and protection during use, transport, and storage. Whether you’re fishing tight to features, managing extra margin distance, or needing that additional length for fish control, this extension gives you the full reach required from a flagship margin pole.
Every top kit come fitted with UK-manufactured PTFE bushes, ensuring ultra-smooth elastic flow, vital when targeting big hard fighting fish.
Versatility was a core focus in the development of the Aventus 10.0m Margin Pole. Every section is fully compatible with our flagship Aventus 700 and 900 pole systems, giving you the freedom to interchange sections and top kits seamlessly across your setup. The actual Top Kits supplied with the Aventus 10.0M Margin pole are the exact same as that of the flagship Aventus 700 and 900, highlighting the premium quality the pole delivers. This modular design allows you to tailor your pole fishing set up to suit a wide range of different fishing scenarios with ease. Delivering the perfect margin pole to sit alongside your 700, or 900 pole. Covering those big fish situations that require even more strength and durability.
Whether you’re targeting big carp in margins, battling strong fish in snaggy swims or fishing the short pole for massive carp the Aventus Zero 600 Margin 10.0m Pole offers the power, control, and refinement needed to succeed at the highest level.
Aventus Zero 600 10.0M Margin Package:
Pole fitted with Aventus Carp Power 5.8mm Top Kit
10.0m True Extension x 1
Aventus Carp Power 5.8mm x 2
Aventus Cupping Kit x 1
Supplied with Fusion Six Tube Holdall
Product Feature:
- Zero 600 Tensile Carbon Construction
- Ultra-Fast Taper
- Super Glide Matt Paint Finish
- Friction Free Matt Tape Finish
- Performance Point Alignment
- Rigid Joint System
- Protective EVA Caps
- All Top Kits Fitted with UK Manufactured PTFE Bushes
RRP: £698.99





Guru – Aventus Zero 600 System Whip 8.0m
Product Overview:
The Aventus Zero 600 8.0m System Whip has been purpose-built for high-performance fishing to hand on natural venues such as rivers, large still waters, and expansive lakes. Designed to handle aggressive yet precise styles of fishing, this whip offers the perfect balance of strength, responsiveness, and finesse – delivering effortless handling and exceptional control.
Constructed using advanced Zero 600 Tensile Carbon, this whip delivers outstanding rigidity and power while remaining impressively lightweight. Its refined Ultra-Fast Taper enhances recovery speed and stiffness, allowing for razor-sharp strike response and pinpoint accuracy when swinging fish to hand. Whether you’re speed fishing for small silvers or targeting bonus fish in flowing water, this whip maintains composure and control under pressure.
To optimise handling, the main sections are finished with our Super Glide Matt Paint, providing a smooth, grippy surface for confident operation in all weather conditions. The finer sections feature a Friction Free Matt Tape Finish, reducing resistance during fast, repetitive movements and making the whip exceptionally comfortable to use over long sessions.
The Aventus 8.0m System Whip also features a Rigid Joint System, which ensures firm, twist-free connections between sections. This adds another layer of stiffness and structural integrity, giving the angler the feel and power needed to fish aggressively while maintaining full control.
For unrivalled versatility and efficiency, the Aventus 8.0M System Whip comes supplied with three precision-engineered, push-in solid carbon tips – Light (White), Medium (Yellow), and Heavy (Red), each tailored for different target species and fishing conditions. All tips are fitted with 360-degree rotating Dacron connectors, eliminating line twist during repetitive action and improving overall efficiency. For even greater versatility, the whip also includes a Hollow Top 2 Kit, enabling you to switch quickly and easily to an elasticated setup when required.
The Aventus 8.0M System Whip is finished off with a Removable Hook Keeper Band, offering a neat, tangle-free way to store your rig while not in use.
Light in the hand, fast in action, and robust in design, the Aventus Zero 600 8.0m System Whip is the perfect tool for serious anglers targeting natural venues where precision, speed, and durability are essential.
Product Feature:
- Zero 600 Tensile Carbon Construction
- Ultra-Fast Taper
- Super Glide Matt Paint Finish
- Friction Free Matt Tape Finish
- Rigid Joint System
- Removable Hook Keeper Band
- Supplied with 3 push-in carbon tips Light (White), Medium (Yellow), Heavy (Red)
- All solid carbon tips fitted with 360-degree rotating Dacron connector
- Supplied with Hollow Top 2 Kit.
- Total Weight – 8.0M = 335g, 7.0M = 240g, 6.0M = 160g
- Closed Length = 113cm
- Max Length = 8.0M
RRP: £374.99





Guru – Aventus Zero 600 Tele Whip
Product Overview:
Designed for speed, precision, and reliability, the Aventus Zero 600 Telescopic Whips are the perfect tools for anglers targeting high catch rates of small fish across a wide range of natural venues. Whether you’re fishing narrow canals, open lakes, or fast-flowing rivers, this extensive range of premium-quality whips have been developed to deliver peak performance in every situation.
At the core of each whip is advanced Zero 600 Tensile Carbon Construction, which offers an exceptional combination of lightweight handling, powerful backbone, and long-lasting durability. This high-grade carbon provides the strength required for rapid repetitive strikes and swing-ins, while maintaining the finesse needed for delicate presentation.
The Ultra-Fast Taper design enhances tip speed and stiffness, allowing for lightning-fast bite reactions when striking. Combined with the Rigid Joint System, this construction eliminates unwanted flex and ensures a solid, stable feel in the hand – essential for high-speed fishing with maximum accuracy and efficiency.
The telescopic design of the Aventus Whips makes them incredibly quick and easy to set up, allowing you to go from storage to fishing in seconds.
The Aventus Telescopic Whip range is available in six different lengths, from a compact 2.5 metres right up to 6.0 metres, ensuring there’s a model perfectly suited to almost every fishing situation. The shorter models are ideal for speed fishing at close range where quick reactions and compact setups are essential, while the longer whips offer greater reach and control, particularly effective in flowing water. This broad size range makes the Aventus Telescopic Whips an essential addition to any angler that is targeting high volume catches on natural venues.
For enhanced handling, the whips are finished with a Super Glide Matt Paint on the main sections for grip and control, while the finer sections feature a Friction Free Matt Tape Finish to reduce resistance when moving through the hands or across rollers. These finishes provide a smooth, seamless fishing experience regardless of weather or session length.
Each whip comes supplied with three interchangeable, colour coded push-in solid carbon tips – Light (White), Medium (Yellow), and Heavy (Red). Three tips to cover a wide range of species, baits, and fishing situations. All the tips are fitted with a 360-degree rotating Dacron connector, delivering tangle-free performance and reducing line twist during intense and repetitive fishing.
Additional thoughtful features include 3-inch depth markers on the butt section, which make it quick and easy to measure or adjust your fishing depth with consistency. A removable hook keeper band is also included, providing neat and secure, tangle-free rig storage.
Built for speed and engineered for durability, the Aventus Zero 600 Telescopic Whips are the ideal solution for anglers who demand precision and performance when targeting small fish in high-volume natural water fishing situations.
Product Feature:
- Zero 600 Tensile Carbon Construction
- Ultra-Fast Taper
- Super Glide Matt Paint Finish
- Friction Free Matt Tape Finish
- Rigid Joint System
- Removable Hook Keeper Band
- Total Weights – 2.5M = 55g, 3.0M = 80g, 3.5M = 110g, 4.0M = 120g, 5.0M = 165g, 6.0M = 215g
- Closed Lengths = 2.5M = 116cm, 3.0M = 123cm, 3.5M = 123cm, 4.0M = 123cm, 5.0M = 136cm, 6.0M = 136cm
- Sections = 2.5M = 4, 3.0M = 4, 3.5M = 5, 4.0M = 5, 5.0M = 6, 6.0M = 7
RRP: 2.5m = £59.99, 3m = £64.99, 3.5m = £74.99, 4m = £79.99, 5m = £114.99, 6m = £139.99








Guru – Aventus Zero 600 Bolo 7.0m Telescopic Rod
Product Overview:
Engineered for versatility across a wide range of river fishing situations, the Aventus Zero 600 7.0m Bolo Rod offers exceptional control and precision when longer lengths are required for perfect rig presentation.
Constructed from premium Zero 600 Carbon, this rod features an ultra-fast tapered design that delivers exceptional stiffness and rigidity, without compromising on balance. The result is a rod that feels incredibly responsive and lightweight, offering flawless performance throughout a session.
The Super Glide Matt Paint Finish on the main section enhances handling and control, while the thinner carbon section features a Friction Free Matt Paint Finish, reducing resistance, allowing for smooth, unhindered movement in all conditions.
Every component used in the Aventus 7.0m Bolo Rod has been carefully chosen to meet the highest standards, from the ultra-durable Fuji Alconite Guides, which provide superior line flow and precision, to the Fuji Stainless Plate Reel Seat, which ensures effortless attachment and rock-solid support.
The Aventus Zero 600 7.0m Bolo Rod includes two thoughtful finishing touches that reflect its premium design. The removable hook keeper band offers a secure and convenient place to store your hook or rig when the rod is not in use, keeping everything neatly in place and preventing tangles or damage to delicate components. It’s a small but essential addition that enhances overall rod management on the bank.
Equally important is the custom-designed protective guide cover, which safeguards the rod’s high-quality Fuji Alconite Guides during storage and transport. This durable cover is tailored to fit securely over the Guides when the Bolo Rod is fully closed, preventing accidental knocks, bends, or abrasions that could affect performance. Whether stored in a holdall or carried separately, the rod remains protected and ready for action.
Product Feature:
- Zero 600 Tensile Carbon Construction
- Ultra-Fast Taper
- Super Glide Matt Paint Finish
- Friction Free Matt Tape Finish
- Rigid Joint System
- Fuji Guides with Alconite Rings
- Fuji Stainless Plate Reel Seat
- Removable Hook Keeper Band
- Protective Guide Cover
- Length – 6.85m
- Closed Length – 151cm
- Weight – 315g
RRP: £264.99




Guru – 11′ Float Rod & Reel Combo
Product Overview:
Kickstart your fishing adventure with the Guru Natural Waggler 11’ Float Rod and Reel Combo, the perfect all-in-one solution for anglers looking to make the most out of their fishing experience. Designed with both beginners and intermediate anglers in mind, this high-quality kit includes everything you need to catch fish!
The 11ft two-piece rod is designed for versatility and ease of use, with a casting weight range of 1-15g, making it suitable for various fishing situations and fish sizes. Whether you’re fishing for smaller silverfish or targeting larger carp, this rod provides the perfect balance of strength and performance.
Paired with the rod is a 3000-reel filled with a durable 4lb Drag reel line, offering a super smooth performance and reliable strength.
The Guru Natural Waggler 11’ Float Rod and Reel Combo comes with a Ready Rod Sleeve, offering protection for your rod and reel during transport and storage.
Everything you need to get started is included in this comprehensive Float Kit, making the Guru Natural Waggler 11’ Float Rod and Reel Combo the ultimate choice for anyone ready to start their float fishing journey!
Product Includes:
- 4 x Guru Straight Wagglers (2 x 4BB, 2 x 3AAA)
- 4 Guru Compartment Split Shot Box
- Two Packs Guru Ready Rigs
- Guru 10g Plummet
- Guru Disgorger
RRP: £99.99




Guru – Roach Wire Pole Floats
Product Overview:
Guru Roach Wire Pole Floats, are designed for natural venues and more delicate fishing, when you need stable but finesse presentation. Stable in any conditions and can be held-back in tow or in flow on rivers, canals and lakes. The bristle is thinner than that on the Skimmer floats, and made from fibreglass to be ultra-sensitive for silverfish species and shy biting fish.. The durable wire stem that holds the float steady in rough conditions or tow, and helps achieve a perfect static presentation. The bristle comes in a 1mm diameter on 0.5g to 1.5g, and steps up to 1.2mm on the 2g to 4g. This is the ultimate all-round small-fish sensitive pattern, when stability is key. It is perfect for a range of baits from bloodworm, to maggots, pinkies, casters and worms for fish like roach, skimmers, hybrids and bream when a balance of stability and sensitivity is key.
Product Features:
- Exclusive Elastilex Paint Finish
- High quality Balsa, body
- Durable wire stem
- 1mm diameter bristle on 0.5g to 1.5g,
- 1.2mm bristle on the 2g to 4g
- Perfect for bloodworm, to maggots, pinkies, casters and worms
RRP: £2.75

Guru – Roach Slim Pole Floats
Product Overview:
Guru Roach Slim Pole Floats, a stable and sensitive float pattern with a fibreglass bristle. Ideal for delicate presentations for silvers with baits like maggots casters and bread punch. The slim nature of the float means that a taking fish also feels very little resistance, and this shape also means that the float can be struck cleanly out of the water. The 0.2g, 0.4g and 0.6g feature 1mm bristles, while the 0.8g, 1g, 1.25g and 1.5g all feature 1.2mm bristles.
Product Features:
- Exclusive Elastilex Paint Finish
- High quality Balsa, body
- Durable wire stem
- 0.2g, 0.4g and 0.6g feature 1mm bristles,
- 0.8g, 1g, 1.25g and 1.5g all feature 1.2mm bristles.
RRP: £2.75

Guru – Bleak Pole Floats
Product Overview:
Guru Bleak Pole Floats, a short overall pattern that it cocks and settles quickly, with the help of a wire stem. With a thin diameter that offers little to no resistance. making them ideal for presenting baits for delicate silver fish. With highly sensitive 0.70mm fibreglass bristles and a high-visibility paint finish that makes them easy to pick out.
Product Features:
- Exclusive Elastilex Paint Finish
- High quality Balsa, body
- Durable wire stem
- Highly sensitive 0.7mm fibreglass, bristle
RRP: £2.75

Guru – Skimmer Hollow Wire Pole Floats
Product Overview:
Guru Skimmer Hollow Wire Pole Floats, a special edition of the popular Skimmer Wire pattern with an extra buoyant hollow plastic bristle. Featuring high-quality balsa bodies and a unique durable Elastilex paint finish. Its a pattern designed to cover stillwaters, canals and slow-moving rivers. The wire stem allowing you to hold a bait super stable and static, even in rough and windy conditions.
Product Features:
- Hi-Viz hollow bristle
- Elongated rugby ball profile
- Wire stem for stability in rough conditions
- Ideal for stillwaters, canals and slow-moving rivers
RRP: £2.75

Guru – Skimmer Hollow Carbon Pole Floats
Product Overview:
Guru Skimmer Hollow Carbon Pole Floats, a special edition of the popular Skimmer Carbon pattern with an extra buoyant hollow plastic bristle. Featuring high-quality balsa bodies and a unique durable Elastilex paint finish. Its a pattern designed to cover stillwaters, canals and slow-moving rivers. The carbon stem ideal for speed fishing up in the water allowing you to follow the shot down on the drop.
Product Features:
- Hi-Viz hollow bristle
- Elongated rugby ball profile
- Wire stem for stability in rough conditions
- Ideal for stillwaters, canals and slow-moving rivers
RRP: £2.75

Guru – Low Light Sunglasses
Product Overview:
Guru Low Light Sunglasses filter out disruptive blue light perfect for when light levels are at their lowest. Offering enhance contrast and depth perception and reducing eye strain.
Product Features:
- Perfect for when light levels are at their lowest
- Filters out disruptive blue light
- Enhance contrast and depth perception
- Reduces eye strain
- Lightweight construction
- UV protection
RRP: £34.99









Guru – Amplify Sunglasses
Product Overview:
Guru Amplify Sunglasses, lightweight, stylish smoke grey frames with durable polarised UV protection. Designed to cut through the surface glare and improve contrast and sharpen depth perception in all light conditions.
Product Features:
- Polarised lenses
- Cut through the surface glare
- Improves contrast and sharpens depth perception
- Deliver across all light conditions
- Smoke grey frame
- Lightweight, stylish and durable
- UV protection
RRP: £34.99









Guru – Barb Safe 450 Landing Net
Product Overview:
Do any of you natural water anglers ever get your barbed hooks stuck in your landing net? This Guru Barb Safe net duo provide super easy removal of barbed hooks from your net!
New 450 size offers the perfect size and depth of net, catering for smaller fish on canals, right through to big bream and bonus fish on naturals!
The design also include super durable frames, spreader blocks and threads fitted with a washer, and manufactured in discrete dark colours to minimise spooking of fish. These nets are extra lightweight, and very easy to scoop through the water!
Product Features:
- Designed for use with barbed hooks, with open mesh allowing anglers to quickly and easily unhook a barbed hook from the mesh when caught up.
- Super lightweight, easily manoeuvrable
- Scoops cleanly, quickly and freely through the water
- Super strong rim/frame and spreader block, with durable thread and washer
- Dark discrete mesh, no bright colours to spook fish in clear natural venues
RRP: £15.99

Guru – F1 Competition Landing Nets
Product Overview:
Guru F1 Competition Landing Nets are designed to meet the demands of modern coarse and match anglers who need performance, strength, and protection for both tackle and fish. Featuring a super-fine 2mm mesh, which sets it apart from conventional landing nets. This ultra-fine mesh is the perfect solution for anglers using hair-rigged baits, as it prevents hooks, bands, and bait stops from getting caught, an issue that can quickly ruin your rig and waste valuable time on the bank. The mesh flows smoothly through water and around fish, making netting clean and controlled in all conditions.
Specifications
F1 Competition 400 – A compact option perfect for silvers, F1s, smaller carp and fast-paced match work. Dimensions: 40cm x 30cm
F1 Competition 450 – A true all-round size, perfect for F1’s and carp. Dimensions; 45cm x 35cm
Product Features:
- Ultra-fine 2mm mesh
- Prevents hooks, bands, and bait stops from getting caught
- Strong, lightweight alloy frame
- Durable new and improved moulded spreader block
- High-quality aluminium screw thread with integrated rubber washer
RRP: £15.99

Guru – Duel Landing Nets
Product Overview:
The Guru Duel 550 landing net head, a combination of two different mesh sizes offering exceptional netting performance. Able to cope with almost everything from netting silver fish on light tackle through to bundling big carp. With a 6mm mesh body for ease of netting, and a much finer 2mm mesh base. This is the largest model suitable for specimen angling and larger carp. A fish-friendly super soft mesh has been used so that you can look after your catch as much as possible, and a dark finish helps to keep the fish calm whilst they are in the net.
Product Features:
- Strong alloy frame and spreader block
- Quality standard screw thread
- 6mm mesh main body
- 2mm mesh base
RRP: £15.99 – £17.99

Guru – Black 3D Cap
Product Overview:
The Guru Black 3D Cap features a bold 3D embroidered logo for a standout, premium finish. With a structured front and curved brim for sun protection and durability. An integrated moisture-wicking sweatband that helps keep you dry and focused. With an adjustable back for a secure, personalized fit.
Product Features:
- Bold 3D embroidered logo for a standout, premium finish
- Structured front and curved brim for sun protection and durability
- Moisture-wicking sweatband keeps you dry and focused
- Adjustable back for a secure, personalized fit
RRP: £12.99




Guru – White Aventus Cap
Product Overview:
The Guru White Aventus Cap is manufactured from a lightweight, breathable fabric for all-day comfort. The risp white colour reflects sunlight and a curved brim for maximum sun protection. With a moisture-wicking inner band to manage sweat and an adjustable strap for a snug, customizable fit.
Product Features:
- Lightweight, breathable fabric for all-day comfort
- Crisp white colour reflects sunlight to keep you cool
- Embroidered front logo for a premium, lasting finish
- Moisture-wicking inner band to manage sweat
- Curved brim for reliable sun protection
- Adjustable strap for a snug, customizable fit
RRP: £12.99




Guru – Orange Trucker Cap
Product Overview:
Guru Orange Trucker Caps feature a breathable mesh back for all-day ventilation. With a durable cotton front with a neutral grey finish and pre-curved brim for optimal sun protection. Lightweight and quick-drying with an adjustable snapback closure for a custom fit.
Product Features:
- Breathable mesh back for all-day ventilation
- Durable cotton front with a neutral grey finish
- Pre-curved brim for optimal sun protection
- Adjustable snapback closure for a custom fit
- Lightweight and quick-drying – perfect for fishing trips
RRP: £12.99





Guru – Grey Patch Trucker Cap
Product Overview:
Guru Grey Patch Trucker Caps feature a breathable mesh back for all-day ventilation. With a durable cotton front with a neutral grey finish and pre-curved brim for optimal sun protection. Lightweight and quick-drying with an adjustable snapback closure for a custom fit.
Product Features:
- Breathable mesh back for all-day ventilation
- Durable cotton front with a neutral grey finish
- Pre-curved brim for optimal sun protection
- Adjustable snapback closure for a custom fit
- Lightweight and quick-drying – perfect for fishing trips
RRP: £12.99





Keep your eyes on Guru’s social channels in the run-up to next Friday’s launch for more behind-the-scenes looks and product insights. Are you planning to pick up any of the new items? Let us know which ones have caught your eye in the comments.



