Guru

Guru Fishing Tackle is a prominent UK-based brand specializing in high-quality terminal tackle, rods, reels, and accessories for match and coarse anglers. Established in 2009 as a sister company to Korda, Guru has rapidly gained recognition for its innovative products and commitment to excellence.

The brand collaborates with some of the UK's top anglers, including Steve Ringer and Adam Rooney, to develop tackle that meets the evolving needs of modern anglers. Guru's product range encompasses feeders, hooks, lines, luggage, and apparel, all designed to enhance performance on the bank.

Beyond product development, Guru is dedicated to supporting the angling community through initiatives like the Guru Match Academy and sponsorship of premier fisheries across the UK. The brand also produces a variety of media content, including instructional videos and the popular "Fishing Gurus" podcast, to educate and inspire anglers of all levels.

With a focus on innovation, quality, and community engagement, Guru Fishing Tackle continues to be a trusted choice for anglers seeking reliable and effective fishing solutions.