AA Baits & Feeds have made a landmark move by signing May Potter as their first ever consultant. The North West-based bait company, known for its premium ingredients and innovative mixes, confirmed the news after months of behind-the-scenes development.

Meanwhile, May announced the partnership across social media, described joining AA Baits as a natural step in her angling career. She also highlighted the hard work of the team and the exciting product range already in development.

About AA Baits

Founded in the Wirral, AA Baits has grown from a small family-run operation into one of the UK’s most respected bait suppliers. Over the years, their philosophy has centred on sourcing the highest-quality raw ingredients from across the globe, ensuring both nutritional value and proven performance on the bank.

The company’s product range includes:

• Base Mixes and Groundbaits – tailored for carp, coarse, and match fishing.
• Pellets and Particles – available in a wide range of sizes and flavours.
• Liquid Additives and Flavours – designed to give anglers flexibility in customising mixes.
• Boilies – developed in-house with a focus on digestibility and attraction.

While angling remains at the heart of the business, AA Baits’ products are also used across animal feed sectors, from equine to canine and bovine markets. This diversification highlights the quality of their ingredients and manufacturing processes.

Despite their growth, AA Baits remains a family-run company with customer service at the core. As a result, they continue to pride themselves on competitive pricing, bulk-buy options, and a commitment to helping anglers develop their own “secret” blends with ingredients available in everything from small packets to tonne loads.

With May Potter stepping in as their first consultant, the move reflects a clear ambition to strengthen their identity within the angling community and push their Match and Carp ranges even further.

Finally, to celebrate the announcement, AA Baits have launched a special competition offering anglers the chance to win 12 months of free bait. The prize includes a £50 monthly allowance from their Match range, running from September 2025 through September 2026. Entry requires sharing the official AA Baits Facebook post, following their Facebook page, and tagging yourself in the comments before the closing date on 15th September 2025.

🎁 Win 12 Months of Free Bait

To celebrate May Potter joining AA Baits, the company has launched a special giveaway. One lucky angler will win a full year’s supply of bait worth £600.

🔹 Prize: £50 monthly allowance (September 2025 – September 2026)
🔹 Range: Match range products only
🔹 Value: £600 total

How to Enter:

1. Share the official AA Baits competition post on Facebook.
2. Follow the AA Baits & Feeds Facebook page.
3. Tag yourself in the comments on the AA Baits post (not May’s).

🕒 Closing Date: 15th September 2025 at 23:59.
⚠️ One entry per person. All rules must be completed for a valid entry.

👉 Enter now via the official AA Baits Facebook page

With May Potter now onboard, AA Baits will look to further strengthen their presence on the match and carp fishing scene. Both parties have promised exciting developments ahead.