AA Baits & Feeds hhas announced that it has ended its partnership with angler and content creator May Potter. The news was confirmed in a statement shared on the company’s Facebook page earlier this week.
The family-run bait firm said the decision followed “recent events that have come to light” and ongoing difficulties in contacting May to provide agreed content. It added that, after consideration, the two parties “no longer share the same values or vision.”
Statement from AA Baits & Feeds
In its post, AA Baits said it had been made aware of reports suggesting that payments were allegedly accepted by May Potter from members of the angling community for match events which were later cancelled. The company stressed that it had no involvement in, or prior knowledge of, any such actions, which it said were carried out independently of the business.
The statement also said AA Baits was “deeply disappointed” by the reports and confirmed it would remove all related content from its social media channels. It reaffirmed its commitment to integrity, transparency, and maintaining the trust of anglers and customers.
AA Baits concluded by wishing May Potter well in her future endeavours.
May Potter joined AA Baits & Feeds in September. At the time, she said she was looking forward to working with the family-run bait firm and promoting its products through her match angling and social media content.
Clarification
At the time of writing, Baiting The Swim has not independently verified the claims mentioned in AA Baits & Feeds’ statement. The details published here are drawn directly from the company’s official communication, and this article should not be interpreted as making or endorsing any accusation.