Andrew Cranston has been confirmed as the latest addition to the consultancy team at Daiwa UK, strengthening the brand’s match fishing presence in the UK.
Based in Wiltshire, Cranston is widely regarded as an accomplished all-round match angler, with a particular focus on natural venues. His angling background includes extensive experience on rivers and stillwaters, alongside international appearances. He is also a member of the Daiwa Dorking team.
The move sees Cranston align with one of the most established names in fishing tackle, a brand long associated with high-level competition and technical innovation. His selection reflects Daiwa’s continued focus on anglers with strong competitive credentials and broad experience across varied venue types.
Speaking on the announcement, Cranston said,
I’m over the moon to be joining such an iconic brand as Daiwa. It’s a real privilege to be given this opportunity. Can’t wait to get started, a real dream come true.
He also highlighted a recent visit to the Daiwa factory, where seeing the carbon manufacturing process and technology first-hand gave him a deeper appreciation of the tackle used at the highest level of the sport.
Cranston’s addition adds further depth to the Daiwa UK consultancy team, particularly in the natural venue and traditional match fishing sphere, where experience and adaptability remain key.
