Middy have teased a wave of new product launches, promising to reveal the first items as early as next week. The announcement was made on the company’s official Facebook page, where they spoke of “relentless work, late nights, and a team determined to push boundaries and raise the bar.”

While specific details remain under wraps, the brand hinted that several waves of launches will follow in the coming months. For anglers, this means a steady stream of fresh tackle options carrying the famous orange branding that has been a staple of the match fishing scene for decades.

This latest teaser follows a year of significant activity for Middy. Last year, the company has introduced updated keepnets, revealed a four-wheel trolley, and expanded its clothing and luggage ranges. Alongside these product launches, Middy has also been busy strengthening its team of sponsored anglers, bringing names such as Dale Shepherd and Ryan Laycock into the fold.

The recent changes are part of what the company describes as a full relaunch of the Middy brand. This push has already seen new product lines arrive in shops and a refreshed marketing drive built around the taglines “Original Orange” and “Big Step Forward.”

For many anglers, Middy has long been associated with reliable, affordable tackle, ranging from floats and rods to nets and accessories. The latest announcements suggest the company is aiming to reassert its presence in a highly competitive market that continues to see rapid development and innovation.

With the first wave of launches due next week, all eyes will be on Middy to see what arrives. If the bold tone of their announcement is anything to go by, the company clearly intend to make a big impact.